Baliaga
Baliaga
These projects showcase long‑term UX thinking, scalable design systems, and real‑world usage by thousands of users.
In 2016, most fashion brands and manufacturers were still unfamiliar with the potential of 3D garment simulation. The apparel industry was dominated by slow, expensive, and inefficient processes, heavily reliant on physical samples, long iteration cycles, and resource-intensive production. While Browzwear’s technology offered a transformative alternative, prospects struggled to understand what a 3D-driven workflow actually looked like and how it could fit into their existing production pipelines. The challenge was not just visual design, but education: clearly explaining a new way of working to an industry that had never seen it before.
Over several years, I designed and evolved Browzwear’s website with a strong product-led narrative. Working closely with the marketing manager, we redefined the look and feel of the site to tell a clear, compelling story: how 3D garment simulation can transform the apparel industry into a faster, more sustainable, and more efficient ecosystem.
I initiated a homepage experience that explained the full 3D workflow immediately, using animated graphics triggered by scroll interactions. Each scroll revealed another stage of the production process, emphasizing 3D as the single source of truth across the entire pipeline – from design to manufacturing. This approach helped prospects quickly grasp the value of 3D, highlighting tangible benefits such as reduced physical samples, lower water consumption, decreased CO₂ emissions, and minimized toxic waste.
VStitcher users work with a vast and complex set of resources – fabrics, seams, trims, and artworks – applied across both 2D patterns and 3D garments. The core challenge was designing an interface powerful enough to handle this complexity while remaining accessible to fashion designers and patternmakers, not 3D artists. Most users did not come from a 3D background, making the learning curve inherently steep. The UI needed to support advanced workflows without overwhelming users or requiring technical 3D expertise.
Over several years, I designed and evolved multiple interfaces for Browzwear’s including a complete overhaul. The interface was structured around clarity, predictability, and professional efficiency.
The UI organizes work into three clear zones: a large, responsive resource panel on the left for managing fabrics, seams, and artworks; a contextual panel on the right that dynamically exposes available actions based on the user’s current selection; and a central workspace where users manipulate 2D pattern pieces, stitch garments, and run 3D simulations. This layout supports a seamless transition from 2D to 3D, allowing pattern pieces to accurately transform into fully simulated garments while keeping complex tools discoverable and approachable for non-3D specialists.
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